For Nathan Boublil, everyone deserves the opportunity to travel to gain knowledge, wisdom and cultural understanding. He believes building a company that brings competitive accommodation for travellers, is a great service to society. “Transition is going to be painful but it is needed so progress can happen.” says Nathan.
Those who dare travel to a foreign territory without a familiar face to welcome them, according to Nathan, have to make do with cheap accommodations with sub-par services and facilities just to sleep at night. “It dawned on me that if you compare Southeast Asian hospitality with Western hospitality, you’ll see a lot of differences.”